Guides
How AI assistants find and recommend law firms, and how to measure it — with what is documented, what is observed and what is only a hypothesis kept apart.
- How AI assistants recommend law firms — and why they recommend someone else
What is documented about how assistants search, what a measurement observes, the reasons another firm may be recommended, and how to test them.
Also useful
- AI visibility audit for law firms
What the audit asks, the three measures, and what the free scan returns.
- GEO for law firms: what you can actually measure
GEO and AEO in plain terms, how they differ from SEO, what a firm can change, and what nobody can promise.
- Methodology
Exactly what is asked, which models answer, and how every measure is counted.
- Example report
The complete deliverable, run on a fictional firm.